BALENCIAGA TO OPEN NEW BOUTIQUE IN PARIS
Balenciaga is set to open a new store in Paris. Located at 57 Avenue Montaigne, the boutique boasts the same metal-based industrial concept that was recently unveiled at the Rue Saint-Honoré flagship in March. The space will house Balenciaga’s full men’s and women’s collections.
The new Parisian space gives off an overall factory feel, making use of industrial conveyor rails similar to the ones found in the label’s production headquarters in Italy. The ceiling has then been covered with aluminum foil, while the changing room walls are made from cast concrete, with utilitarian benches draped in synthetic leather.
Set to open this September.B