Beyoncé Debuts New Ivy Park Campaign
Beyoncé headed to Instagram to launch the fall 2016 campaign images for her activewear brand, Ivy Park. The star tapped herself alongside husband Jay-Z, daughter Blue Ivy, and mom Tina Knowles to appear in the inspirational clip, which is all about how she gets through her tough workout routines.
“I teach my body everyday that I can a little further. I know my body can learn how to bend and not to break; I know what it’s capable of, I’ve seen it perform miracles,” says Bey. “Even when my throat is burning, my lungs feel like they’re drowning, sweat is stinging my eyes, my feet feel like they’re gonna explode. When I’m about to give up, I picture that one person I love more than anyone. I picture them wherever they are in the world and I imagine myself running towards them, I see their face. And they’re smiling and cheering, they’re so proud of me. They’re shouting my name. And I make it to the end. I push past the pain and I find love.”
If you find yourself eyeing the new asymmetrical silhouettes and graphic logos, you can shop the collection at a number of retailers — including Topshop, Nordstrom, Net-a-Porter and Selfridges — now!B