COACH INC. CHANGES THE NAME
The luxury group that owns Coach, Stuart Weitzman and Kate Spade announced its intentions to change the name of its parent to Tapestry Inc., the better to express its new shape as a multibrand entity with a variety of unique properties, as opposed to one dominated by a single brand.
Three years ago, Coach announced its intention to grow beyond the Coach brand, acquiring Stuart Weitzman in 2015 and Kate Spade five months ago.
“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow,” explained Victor Luis, chief executive. “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”T