EDWARD CRUTCHLEY AUTUMN/WINTER 2018

    PRESS RELEASE
    Edward Crutchley returns to the London Fashion Week Men catwalk for his second season in an exploration of communication, looking to the past and the present for visual cues that transcend language and can still meaningfully convey ideas in our contemporary world. Heritage, tradition and spiritually remain central to Crutchley’s work with this season seeing a fresh perspective on globalism and how this cultural melding has also created space for cultural expression and sharing. Looking at ‘Journey to The West’; one of the Four Great Works of Chinese literature and it’s modern revival in film, a tale of legendary pilgrimage out of one’s own culture and into the unknown, as popular today as it was in the 16th Century and strongly rooted in folk religion, mythology, philosophy and spiritual insight. Crutchley also references the piecemeal appropriation of Celtic mysticism as a touchstone for wider Western concepts of spirituality contrasted and counter-imposed against Grecian classicism.

    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    Edward Crutchey have collaborated this season with emoji® –  a playful and truly contemporary brand founded on the premise of a globally comprehensive visual language able to convey concepts and ideas across linguistic and cultural boundaries. emoji® is the owner and licensor of the registered emoji® trademark and more than 7,000 icons, patterns and stickers that are central to how we communicate today with direct links back through the ages to pictograms – the most ancient form of written communication used from China to Egypt to the Americas. This collaboration is a first for emoji® within the luxury market. Selecting icons from the emoji® library that support the narrative and storytelling around this seasons theme Crutchley contrasts what appears to be a classically inspired print story with flashes from the present day.

    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    Continuing his exploration into contemporary artisanal craftsmanship this season Edward has collaborated with Kopenhagen Fur on two mink garments. Using a traditional hand cut and dyed intarsia technique with new techniques of leather strip insertion inspired by samples in Kopenhagen Fur’s Ateliers collection. Through a combination of Edward’s textile expertise and the exceptional skill of the contemporary furrier these pieces have pushed the limits of what is achievable with the media of fur.

    Edward Crutchley AW18 (Credit Helle Moos) 3
    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    This season’s collection explores the use of graphics across different textile media to create a contrast of texture and sense of richness. Looking at artisanal craft techniques and how these are still relevant to the future of contemporary fashion grounds this season’s mood in a tactile context. Crutchley expands upon an identifiable silhouette where the contrast of volume and drape creates space and movement beyond the limits of the body. Shapes take inspiration from cultures across the the world and through the ages; YSL’s ‘Scandal’ collection, chi poa, Les Incroyables,1960’s Mod dresses, zoot suits and the L.A. riots of 1943, TLC’s ‘Creep’ video and early 1980’s Armani and the beginnings of Power Dressing.

    All looks are paired with Hi Tec ‘Walk Lite RGS’. A new shape from the HTS74 range of luxury trainers. Adding a perfect touch of contemporary luxury athleticism.

    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    About Edward Crutchley:
    Edward Crutchley launched his eponymous label at fashion east’s menswear installations for London: collections men in 2015, using an innate knowledge of artisanal textile techniques from around the world to create pieces that are a reflection of true contemporary luxury. having worked with pringle and Kanye West and currently collaborating with, amongst others, Louis Vuitton, his experience and understanding of the menswear marketplace is second to none. a dedicated discipline of his alma mater, central saint martins’ “research, research, research” philosophy, his clothes are grounded in tradition with a true response to and rethinking of craftsmanship & materials. For more information:http://www.edwardcrutchley.com

    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    About Bravado
    Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information: http://www.bravado.com

    Edward Crutchley London Fashion Week Men Fall Winter 2018-19 London January 2018

    WWW.EDWARDCRUTCHLEY.COM
    @EDWARDCRUTCHLEY

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