Aljoud Lootah is crafting a brand around a unique aesthetic inspired by Emirati craft and elements.
Photographer – Miguel Veterano at Capital D Studio
Today fashion design is extremely popular in the region and the industry is starting to take shape. Why did you choose to work in industrial/ product design?
Tell us your thought process behind designing a product… what inspires you?
Who is your product for?
How do you balance the very technical/ masculine parts of your product, and yet bring out such elements of softness in your designs?
Tell us about your niche products – the ones displayed internationally, namely the Oru Series.
You have designed some objects for governmental organizations – can you tell us about your associations there.
You worked on several projects in your career so far – what was your most challenging and one that made you feel most satisfied?
In your collaborations with various kinds of clients; how do you overcome disagreements (if any) in your creative process? How do you make sure your signature is maintained in all your designs while at the same time making sure the client gets what they want?
You have frequently been part of the Dubai Design Days. Can you tell us about your experience with this event?
Who is your mentor in the industry?
What’s a normal day for you?
How do you maintain a healthy balance between your personal and professional life? Most women try hard to do that and you seem so calm.
What would your advice be to young designers?
Where do you see yourself in the next 5 years?
What social causes do you care about? You have donated proceeds from sales of your products to certain charities…
How have you used the Burqa in your desings?