GIVENCHY UNVEILS NEW SERVICE-ORIENTED ONLINE PLATFORM
As a prelude to the presentation of Clare Waight Keller’s first ready-to-wear collection for Givenchy, the house is pleased to unveil its sleek and intuitive new omni-channel e-commerce platform.
Overseen by the house’s new artistic director and created in collaboration with the international digital innovation agency R/GA London, www.givenchy.com opens up the storied fashion house more than ever before. A highly engaging environment, supported by a 360° strategy covering online media, email and social media, offers followers the immediacy they crave and the freedom to curate their own Givenchy experience.
Highlighting its striking new mood, www.givenchy.com opens with an intimate portrait of artistic director Clare Waight Keller and images from her first Givenchy advertising campaign, both shot by photographer Steven Meisel. Its crisp, fluid design emphasizes dynamic, immersive content mixing news, in-depth features and real-time access to fashion shows before, during and after the event. The chance to explore the Givenchy heritage or browse the archives blends seamlessly with of-the-moment features such as new releases, exclusives and the complete retail catalogue of women’s and men’s ready-to-wear and accessories collections, photographed in high resolution from up to eight different angles per product.
To emphasize the personal experience at the heart of its philosophy, www.givenchy.com will host an online lottery offering three followers the chance to win an invitation to the Givenchy ready-to-wear show in Paris on October 1st!A