GUESS CAPSULE COLLECTION TO RAISE BREAST CANCER AWARENESS
For a third year in a row, GUESS Eyewear has partnered with The Get In Touch Foundation to create a limited edition capsule collection that helps support the non-profit organization’s commitment of raising breast cancer awareness.
The Get In Touch Foundation helps educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative.
The capsule collection consists of a sunglass and an optical frame enriched by the iconic metal pink ribbon with glitter on each temple tip to commemorate the fight against breast cancer. Each frame is enclosed in a special pink case packaged in a pink gift box. This capsule collection will launch in stores in October 2017. Marcolin will be making a donation to The Get In Touch Foundation.
Breast health advocate Betsy Nilan is the president of The Get in Touch Foundation and featured in the current ad campaign for the eyewear collection. Her vibrant pink hair is not only a tribute to her mother who sadly passed away last year from breast cancer, but is also a tribute to all of the girls her mother educated over the last 13 years with the introduction of the Daisy Wheel, a friendly and safe educational tool for proper breast self-examination, and all of the girls she will educate in her honor.
Available at all Guess boutiques and select eyewear stores across the regionF