Ikea To Unveil Virgil Abloh Collaboration Via Live Broadcast
Since Ikea announced its collaboration with Virgil Abloh in June 2017, little information has been leaked about what the Swedish retailer and Off-White founder have been up to. On April 30, this is set to change. Ikea announced via its Ikea Today Instagram account that it will live stream a conversation with Abloh on his creative practice at 9.30pm GMT. “Get access to the process, the ideas, the prototypes,” the teaser video reads.
We’ve been curious about Virgil Abloh for some time,” Henrik Most, creative leader at Ikea Range and Supply told press at the Democratic Design Day last summer. “Him being a multi-creative persona who doesn’t care about boundaries combined with his close connections to young people, their needs and wants. It made us curious.”
“Ikea wants to explore the first home and how to make it inexpensive and fashionable,” he added of Abloh’s brief to create furniture for the dorms and halls of a millennial consumer. “We believe Virgil Abloh and Off-White is the perfect match to do that with.”
“We’re in a moment where Ikea is transcending, and people are bringing this ‘do it yourself’ culture to the blue bag. What I’m most interested in is doing that process in partnership with the brand,” Abloh added. “It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of Off-White as it’s Ikea.”
Watch his research come to light in the live stream on Monday at Ikea.today.S