Kaia Gerber Stars in Marc Jacobs’ Newest Fragrance Campaign

    The fashion world just can’t get enough of Kaia Gerber, and now she is helping to debut Marc Jacobs‘ latest Daisy rendition in her second campaign for the fragrance line. A year after celebrating Daisy’s tenth anniversary, Marc Jacobs is entering a new era with Daisy Love, which features notes of cloudberry, cashmere musk, driftwood, and of course, daisy tree petals.

    Set on the beach, the campaign features California girl Gerber basking in the sun and playing with freshly picked daisies alongside other models. The rising super plucks petals in a game of “loves me, loves me not,” all while skipping, writing in the sand, and running into the waves with her crew.

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