L’oreal Launches An App To Track Your Sun Exposure
‘My UV Patch’ is a new beauty app and it’s the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers educate themselves about sun protection. This cutting-edge technology was developed by La Roche-Posay, and its parent company L’Oreal, over the course of three years and comes in two parts. The first is an adhesive, physical patch that measures around one inch and is applied directly to the body. Containing photosensitive dyes, the patch reacts upon exposure to ultraviolet rays, showing varying levels of potentially damaging radiation. The second part of My UV Patch is an app, which allows users to photograph said patch and then receive a comprehensive reading of their sun exposure, along with tips on how to care better for their skin, thus helping to prevent longterm damage and sun-related health problems.
“With My UV Patch, L’Oréal is taking the lead in developing the next generation of smart skincare technology powered by MC10’s unique, stretchable electronics platform, that truly addresses a consumer need,” said Scott Pomerantz, CEO of MC10. “This partnership with L’Oréal marks an exciting new milestone for MC10 and underscores the intersection of tech and beauty and the boundless potential of connected devices within the beauty mark.”&