MARIA GRAZIA CHIURI’S FIRST DIOR CAMPAIGN
Dior’s very first female artistic director, Maria Grazia Chiuri, is an unabashed feminist. Or at least, that’s the message that she’s spreading with the feminine frocks with a backbone, which were included in her debut collection at Dior.
She unveiled this concept in Paris, at the maison’s September 2016 fashion show. That front row was packed with positive female role models, including celebs like Jennifer Lawrence, Natalie Portman, Rihanna and Marion Cotillard, as well as the esteemed feminist Chimamanda Ngozi Adichie. They took in airy tulle dresses in deep red, t-shirts emblazoned with bold statements like “We Should All Be Feminists,” and jackets that were a haute take on buckled up fencing uniforms.
The Spring 2017 campaign is part of a wider body of work that’s slated to be rolled out by Chiuri over the coming year. Titled The Women Behind the Lens, the project will see an undisclosed number of female photographers share their own take on the creative director’s first Dior collection.