We meet Creative Director of Tribeca, Vesna Vrankovic
Fashion Director– Meredith Damouni at D the Agency
Location – Shot on location at Tribeca, JBR, Dubai
Hair and MUA – Ania Poniatowska from MMG Artists
Why is this an important niche to fill?
I believe that people have become more health orientated and conscious about their food and lifestyle choices in recent years. This is partly due to the vast amounts of information available on the internet and the ever-present influence of social media. Many people believe in clean living but also want to enjoy life. It is this balanced niche that is our primary target market. A few years ago in Dubai, when the idea for Tribeca was conceptualised, there weren’t any venues offering organic food and beverages in a lounge bar environment. There was a few organic breakfast and lunch restaurants but nothing evening and nightlife orientated. I have an active social life and enjoy meeting my girlfriends for dinner at least once a week but I am also an advocate of organic food and healthy life style choices. I guess in essence the concept was born from the type of place I wanted to go out to in Dubai.
Your modeling career must have put you in some interesting situations – what was one of the most memorable jobs you have worked on?
I have had many memorable jobs so it’s very difficult to pick just one! One that comes to mind as being an amazing experience was close to the beginning of my career. I was new to the game and I was very young and in complete disbelief that I was chosen from hundreds of girls to go to Bali and shoot an editorial for an Australian teen magazine. I was there for 7 days but I only shot for two days so I had a lot of time to enjoy the food and culture and do my own thing. I have had many incredible jobs since and shot in some amazing destinations but I guess this one remains the most memorable as it was my first.