Proenza Schoulder designers Jack McCollough and Lazaro Hernandez announced the launch of Proenza Schouler White Label (PSWL), more affordable ready-to-wear line. PSWL is composed of classic Proenza Schouler pieces like denim, t-shirts, sweatshirts, and casual outerwear. The sister-line riffs on artistic and cinematic motifs. Chloe Sevigny stars in the campaign.

    Ricky Saiz

    “It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years,” designers Jack McCollough and Lazaro Hernandez said in a joint statement.

    White Label is coming to Proenza Schouler stores and retailers on November, 6.

    Ricky Saiz

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