THE PROPER SNEAKER GIVING YOU LUXE FOOTWEAR AT A PROPER PRICE-POINT
“No Visible branding. No artificial markup.” The Proper Sneaker states, and a classic design at a honest and affordable price is what they deliver.
The statement is quite strong and unique, being in your face with the realistic cost of footwear and making Recommended Retail Price fair so that their unisex, minimal-chic sneakers are accessible and affordable to everyone. The approach is quite refreshing in a time where people are throwing their hard earned money at designer kicks for 500 bucks a pop.
The label believes in the finest materials and craftsmanship. Leathers being sourced in Italy, in the same factories as luxury brands. At 1/4 the price of what luxury brands would sell them for.
Drawing on the founder Camille Tanoh, his background being in fashion (working for the likes of Paul Smith, Pierre Hardy and Balenciaga by Nicolas Ghesquiere), The brand combines strong branding and visual identity, art references with utilitarian design and italian quality, resulting in sleek, alternative but contemporary shoes.