SPANDEX IS KEY IN DEMNA’S NEW CAMPAIGN FOR BALENCIAGA
Demna Gvasalia‘s new campaign for Balenciaga‘s ss17 collection, see’s him enlist Photographer Harley Weir. Her unique creative flair shows with this fetish inspired shoot, which makes sense as Spandex was key in the Balenciaga SS17 Runway show.
The debut of this campaign comes a week before the Paris men’s shows, where Gvasalia will present his second menswear collection for Balenciaga. With one critically-acclaimed collection under his belt and inspired London designer Martine Rose on board as consultant, it will be interesting to see where the designer takes us for AW17.