SWAROVSKI AND MASTERCARD LAUNCH VIRTUAL REALITY SHOPPING EXPERIENCE
Swarovski and Mastercard launched a virtual reality shopping app for the Atelier Swarovski home décor line, a collection of functional and decorative crystal home accessories designed in collaboration with world-renowned architects and designers. The app immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service.
Masterpass enables consumers to check-out from within the VR experience without having to add payment details. Consumers can place their phone into a compatible VR headset to enter the experience, which lets them walk through the five areas of the virtual home to browse designs by artists such Norwegian-born Kim Thome, Amsterdam-based Aldo Bakker, Spanish designer Tomás Alonso and the renowned architect Zaha Hadid. Once in the VR environment, they are able to learn about the stories behind each piece, read through descriptions, see the pricing, and in some cases watch videos about its craftsmanship.
“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” said Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business. “As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience. The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase – anywhere.”
The app will be available for download from the iTunes app and Google Play stores in October.S