Seddiqi Holding: A Legacy of Time, Excellence, and Vision in the UAE
In a nation known for its ambition, innovation, and rapid transformation, few stories reflect the spirit of the UAE as seamlessly as that of Seddiqi Holding. Rooted in heritage yet driven by progress, the Group represents a powerful blend of tradition, craftsmanship, and forward-thinking vision.
The journey began in 1950 with the establishment of Ahmed Seddiqi, founded under the guidance of the late Mr. Ahmed Qasim Seddiqi. What started as a passion for fine watches and jewellery quickly evolved into a defining presence in the region’s luxury landscape. Built on trust, quality, and an unwavering commitment to excellence, the foundation was laid for what would become a multi-generational legacy.
Over the decades, the business expanded in both scale and scope. In 1964, Swiss Watch Services was established, growing into one of the world’s largest horology service workshops, renowned for its precision and expertise in watch and jewellery restoration. This dedication to craftsmanship reinforced the Group’s reputation as a leader in the art of timekeeping.
The formation of Seddiqi Holding in 2007 marked a pivotal milestone—bringing together its diverse businesses under one unified vision: to transform time into cherished moments. This strategic consolidation enabled the Group to enhance its offerings, curate exceptional experiences, and strengthen its position within the luxury sector.
Continuing its growth trajectory, Seddiqi Holding expanded into new sectors that complement its core identity. The launch of Seddiqi Properties in 2016 introduced a refined approach to real estate management, offering thoughtfully designed residential and commercial spaces. In 2017, the creation of Mizzen further diversified the portfolio, focusing on luxury lifestyle brands across fashion, beauty, and accessories—bridging the worlds of timepieces and contemporary living.
Most recently, the introduction of EDIT by Ahmed Seddiqi in 2023 reflects the Group’s ability to evolve with changing consumer lifestyles. By curating a modern selection of watches and accessories, EDIT captures the essence of everyday luxury, appealing to a new generation of discerning clients.
At the heart of Seddiqi Holding lies a strong commitment to values—customer centricity, operational excellence, and ethical business practices. Guided by Chairman Mr. Abdul Hamied Seddiqi, the Group continues to prioritize trust, transparency, and unity as the cornerstones of its success.
Beyond business, Seddiqi Holding plays an active role in shaping cultural and environmental initiatives within the UAE. Through partnerships such as Emirates Nature – WWF’s Leaders of Change programme and the First Chapter: ELF Seddiqi Writers’ Fellowship, the Group contributes to meaningful impact—supporting sustainability and nurturing creative talent in the region.
Today, led by four generations of the Seddiqi family, the Group stands as a symbol of enduring excellence in the UAE. Its story is not only one of growth and diversification, but of purpose—creating experiences that resonate, inspire, and stand the test of time.
As the UAE continues to look toward the future, Seddiqi Holding remains committed to pushing the boundaries of luxury, redefining industry standards, and transforming time into something far more meaningful: moments that last a lifetime.
