BIRKENSTOCK 1774’S LATEST COLLECTION REIMAGINES ICONIC COLOURFUL STYLES
Step into the future of luxury footwear with 1774’s latest drop, arriving this March 2023. With a nod to the brand’s rich German craftsmanship, the collection offers a fresh perspective on iconic silhouettes, blending innovation with a vivacious spirit. Each shoe in the exclusive line is named after the debut year of the BIRKENSTOCK family’s shoemaking legacy, paying tribute to the brand’s enduring heritage.
True to form, 1774’s signature moulded footbed takes center stage, now fully lined with exquisite leather, offering both comfort and style. The brand’s expertly crafted orthopaedic roots shine through, with a modern twist that elevates each pair to new heights. For the first time, 1774 reimagines the Florida and Mayari sandals, while continuously evolving the Sylt, the Tokio, and the Arizona.
Bold pops of color, including bone, black, and pink, alongside a fresh blue inspired by the label’s first insoles, add a playful touch to the collection. The tonal hues extend from the strap to the sole, bringing an uplifting energy to each sandal. Each shoe is crafted with raw materials sourced exclusively from Europe, demonstrating 1774’s commitment to quality and sustainability.
The latest release from BIRKENSTOCK 1774 is a true celebration of craftsmanship and innovation, striking the perfect balance between aesthetics and functionality. Discover the first part of the collection at 1774.com and selected global retailers from March 2023, with select styles rolling out throughout April and May. Get ready to step up your fashion game with the Mayari and Florida, followed by the Arizona and Sylt in April, and the final launch of the Tokio in May.