MR PORTER Launches 'The New Essentials' Campaign: A Curated Collection for Timeless Style

MR PORTER, the renowned online destination for men’s luxury fashion, is proud to announce the launch of its latest campaign, The New Essentials. Debuting on January 6, 2025, this campaign highlights a curated collection of must-have pieces designed to create the ultimate capsule wardrobe — effortlessly combining modern tailoring with elevated staples for the discerning man.

A Capsule Wardrobe for the Modern Man

The New Essentials campaign is all about timeless luxury. It champions investment pieces that withstand the test of time, focusing on styles that transcend fleeting trends. Featuring an impeccable selection from some of the world’s most iconic and sought-after brands, this collection blends classic elegance with modern sensibilities. Included in the campaign are pieces from powerhouse brands like Bottega Veneta, SAINT LAURENT, and Mr P., as well as customer favorites like The Elder Statesman.

The collection offers something for every occasion, from sharp suiting by Saman Amel to the laid-back, effortless cool of SAINT LAURENT denim. With 44 pieces featured, The New Essentials promises a selection of garments and accessories that will seamlessly integrate into the wardrobe of any man who values sophistication and versatility.

Timeless Investment Pieces

At the heart of the collection are key outerwear and knitwear pieces from celebrated designers such as Stòffa and BODE. These timeless garments are designed not only for luxury but for practicality, allowing the wearer to embrace both style and comfort in equal measure. Standout accessories from TOM FORD Eyewear, Drake’s, and Métiers round out the collection, offering a selection of refined additions that can elevate any look.

Whether you're seeking to update your wardrobe for the season or looking for timeless investment pieces to wear year-round, the New Essentials collection has you covered. These pieces are designed with the understanding that style should not be fleeting. Each item is a smart investment for the modern man who values longevity and elegance.

A Signature Collection from MR PORTER

The launch of The New Essentials reinforces MR PORTER’s standing as the go-to destination for men’s luxury fashion. The curated collection serves as a testament to MR PORTER’s unrivaled expertise in selecting only the finest pieces from the world’s most coveted designers. Through its careful curation, MR PORTER continues to offer its customers a seasonal update on the best of luxury style, blending both timeless designs and contemporary trends.

“The New Essentials” campaign embodies the essence of what MR PORTER stands for: exceptional craftsmanship, modern elegance, and a commitment to curating pieces that endure through time. It’s not about following trends; it’s about creating a wardrobe that stands the test of time while offering versatility and sophistication.

Shop The Collection

The MR PORTER New Essentials edit is available for purchase now, showcasing a thoughtfully selected range of luxury garments and accessories that will seamlessly elevate any man’s wardrobe. These are the pieces that you’ll buy today, wear forever, and enjoy revisiting with every season.

To explore and shop the full collection, visit [MR PORTER](https://www.mrporter.com).