Rosemin Beauty Introduces a New Standard in Prestige Cosmetics for Warmer Complexions
After more than two decades shaping the visual language of luxury fashion and beauty across the Middle East and India, Rosemin Opgenhaffen unveils Rosemin Beauty, a prestige cosmetics brand engineered with one clear purpose: to deliver intelligent, high-performance makeup for warm, olive, and deep complexions.
Rosemin Beauty is not positioned as a conventional celebrity or influencer launch. Instead, it represents the culmination of 25 years of editorial scrutiny—years spent testing, editing, rejecting, and refining products behind the scenes of luxury campaigns and magazine pages. What emerged was a consistent gap in the prestige category: global beauty brands often failed to address the undertone calibration and pigmentation realities of women across the Middle East, South Asia, and Southeast Asia.
Rather than aspiring to inclusion, Rosemin Beauty is built on expertise.
Precision Over Excess
Targeting a discerning, high-net-worth 30+ demographic, the brand speaks to women who value streamlined efficacy—products that work harder, perform longer, and transition seamlessly from professional settings to evening occasions. Rosemin Beauty rejects the industry’s “one-size-fits-all” philosophy in favor of what the brand terms intelligent coverage: formulas that recognize pigmentation as a skin fact, not a flaw.
“Rosemin Beauty exists because I tried everything and still longed for more,” says Opgenhaffen. “After years of searching for products that truly respected pigmentation, I realized the solution required specialized innovation—and so I created it myself.”
Manufactured in leading European laboratories, the launch collection is deliberately edited, focusing on essentials that deliver professional results without unnecessary complexity.
The Launch Collection
The debut lineup includes:
Daily Radiance Correct & Conceal Duo
A refined hybrid of skincare and pigment, designed to neutralize discoloration and brighten the complexion with weightless precision.The Eye Collection
Featuring the Velvet Glide Eyeliner, Velvet Ink Liquid Eye Pen, and Velvet Lash Lift Mascara—high-impact, long-wear formulas engineered to perform in demanding climates.The Essentials Eyeshadow Palette (2026)
A forthcoming release offering a curated spectrum of rich, versatile shades that reflect regional heritage while maintaining a modern, editorial edge.
Each product is designed to simplify routines while preserving a polished, high-glamour finish.
A Campaign Rooted in Heritage and Modernity
To mark its debut, Rosemin Beauty’s launch campaign was photographed in Mumbai and features iconic supermodel Ujjwala Raut. The imagery bridges heritage and modernity, capturing the ethos of the “Rosemin Woman”—ambitious, cultured, and unapologetically refined.
The campaign underscores the brand’s philosophy: prestige beauty should reflect lived realities, not abstract ideals.
Redefining Prestige Beauty
With its editorial roots, regional focus, and emphasis on performance-driven simplicity, Rosemin Beauty positions itself as a new benchmark in entry-prestige cosmetics—one that understands warm complexions not as an afterthought, but as its foundation.
Rosemin Beauty is now available exclusively at www.roseminbeauty.com.
About Rosemin Beauty
Rosemin Beauty is an entry-prestige makeup brand founded by Southeast Asian beauty authority Rosemin Opgenhaffen. Designed for women of color with warm, olive, and deep complexions, the brand delivers high-performance essentials that simplify beauty routines without compromise.
Rooted in 25 years of editorial and industry expertise, Rosemin Beauty merges heritage, modern elegance, and intelligent formulation to redefine prestige beauty for the Middle East and beyond.