A CELEBRATION OF L’OR DE J’ADORE IN DUBAI FOR THEIR NEW FRAGRANCE BY FRANCIS KURKDJIAN
The world of haute perfumery gathered in the heart of Dubai to celebrate the unveiling of the exquisite L'Or de J'adore fragrance by none other than Francis Kurkdjian, the illustrious Dior Perfume Creation Director. This opulent affair unfolded at the glamorous Studio 12, Dubai, where luxury met artistry in a grand celebration to open Dubai’s party season.
The event was nothing short of a sensory symphony, featuring a captivating performance by the spellbinding singer Elyanna, who graced the stage with her melodic prowess. The audience was left awestruck by her enchanting talent, setting the tone for a night of unparalleled elegance.
Dior's cherished friends, including luminaries such as Yasmine Sabri, Salma Abu Deif, Huda El Mufti, Rym Saidi, Valerie Abou Chacra, Zeyne Sajdi, Yara Mustafa, Andria Tayah, and Noor Taher, adorned this exclusive soirée with their presence. It was a gathering of the crème de la crème, a testament to the allure of Dior's timeless creations.
The star-studded evening also witnessed the electrifying beats of Nooriyah, an up-and-coming Saudi DJ featured by Boiler Room. Her enthralling set reverberated through the night, further elevating the ambiance of the event.
At the heart of this soirée was the unveiling of the reinvented legend, L'Or de J'adore, a fragrance that symbolizes a sensual renewal infused with humility, audacity, determination, and vision. This olfactory masterpiece exudes a spectacular concentration and radiant roundness, leaving an indelible, noble trail in its wake.
Notably, Francis Kurkdjian, the creative genius behind this fragrance, joined forces with the renowned digital artist Refik Anadol to redefine L'Or de J'adore through the lens of artificial intelligence. This collaboration served as a bridge between the House of Dior and the world of artistry. The fragrance itself was transformed into data paintings and sculptures, an ingenious fusion of scent and artistry. Guests were transported into an immersive olfactory room, inviting them to explore the creative explosion that is J'adore.