Missoni Debuts Luxe Resort Club in Partnership with Drift Beach Dubai
Dubai, United Arab Emirates – The iconic Italian fashion house Missoni has partnered with the luxurious DRIFT Beach Dubai to unveil the new Missoni Resort Club, set to launch on October 28, 2024. This collaboration promises to merge the vibrant artistry of Missoni with the refined elegance of one of Dubai’s most sought-after beachfront destinations.
This marks the first-ever Missoni Resort Club in Dubai, offering guests a unique opportunity to experience the brand’s signature style in a stunning seaside setting. Located at the picturesque One&Only Royal Mirage, DRIFT Beach Dubai will be transformed into a sophisticated paradise, featuring Missoni’s iconic patterns and vibrant color palette across its poolside daybeds, parasols, cabanas, and more.
With a design scheme that embraces deep ocean blues and turquoise complemented by vivid emerald greens, the venue will create an atmosphere that reflects Missoni's commitment to art and craftsmanship. The collaboration aims to promote the Missoni lifestyle philosophy, allowing guests to fully immerse themselves in the brand's distinctive aesthetic.
The partnership between Missoni and DRIFT Beach Dubai is not just about aesthetics; it embodies a lifestyle that celebrates creativity, relaxation, and luxury. Guests can look forward to exclusive experiences that capture the essence of Missoni’s vibrant heritage while enjoying the amenities and services that DRIFT Beach is renowned for.
Erin Dollard, PR Director at FRAME Publicity, emphasizes the significance of this collaboration: “The Missoni Resort Club is a unique opportunity for guests to engage with the Missoni brand in an immersive environment, where fashion and leisure beautifully intertwine.”
Founded in 1953 by Ottavio and Rosita Missoni, the brand has long been a pioneer in Italian fashion, celebrated for its colorful knitwear and artistic designs. Missoni’s commitment to quality and innovation is reflected in its diverse product range, including ready-to-wear collections and home furnishings.
DRIFT Beach Dubai, launched in 2017, is an award-winning beach club that combines understated elegance with a vibrant atmosphere. The venue offers an adult-only environment, a chic French restaurant, and a private beach, making it a perfect getaway for both tranquility and socializing.
The collaboration is backed by Sunset Hospitality Group (SHG), a leading hospitality investment and management company known for creating unique experiences worldwide. SHG’s portfolio includes acclaimed brands and concepts, positioning itself as a pioneer in the hospitality industry.
As the Missoni Resort Club opens its doors at DRIFT Beach Dubai, guests can anticipate an unparalleled blend of luxury, style, and artistry. This collaboration not only highlights the innovative spirit of both brands but also sets the stage for a new era of immersive leisure experiences in Dubai’s dynamic hospitality landscape. For more information on this exclusive offering, contact the PR representatives for Missoni and DRIFT.
Contact Information:
- For Missoni enquiries: Erin Dollard, PR Director, FRAME Publicity (erin@framepublicity.com)
- For DRIFT enquiries: Hollie Singleton, PR Manager, Bacchus (hollie@bacchus.agency)
