Salama Mohamed knocks it out of the park with her honest skincare brand, Peacefull.
Meredith Damouni interviews Salama about the reason for launching her innovative and inclusive skincare brand, Peacefull, and the way challenging herself has given her strength and endless possibilities.
- The backstory of your journey with vitiligo - how long have you had it and what effect has it had on you?
I’ve been blessed with vitiligo and sensitive skin from early on, so I had always been on the hunt for skincare products that would provide my skin with what it needed but always came up short, especially given the climate we live in.
Eventually, I stumbled on Korean skincare, and I have never looked back! The products completely changed my relationship with skincare. Through this journey, I discovered the healing powers of Korean active ingredients, and that ultimately led to me creating Peacefull.
The launch of Peacefull was a natural extension of my journey and the realization of my lifelong dream to build a line from the region, for the region and thereafter, to create product ranges specifically curated for communities that are inclusive of all.
- What about having this has strengthened your character.
For me, this was realizing that the first step to self-love and being at peace is all about perspective. I switched my outlook on skin and began accepting my unique qualities and ultimately learned to make it my superpower. I surround myself with love and positivity.
My skin is a blessing! So I’m not hard on myself or my skin, I love and nurture it.
- What is one key moment in your life that has affected you and how did you overcome it?
Being an entrepreneur isn’t easy and can sometimes feel lonely, and may come with its own stresses but I wouldn’t change anything as it’s also a very exciting journey.
However, whenever things get a bit too stressful or overwhelming, I always remind myself that we live in a country where anything is possible! One that is not afraid of putting itself out there as the first; the innovator. I’m blessed and thankful every day to come from and live in a place that teaches us not to be afraid to dream big, aim high and that one’s limitations are only set by our imagination. As you know, the hardest path is the road not travelled, the one you have to create for others to follow along the way.
I’m so proud to see Peacefull come to life and come to all our lives and so excited to welcome everyone around the world to the Peacefull family. The last two years have been a rollercoaster, it’s had all the ups and downs as you can imagine, but I hope to keep moving forward and bringing peace and joy to people’s lives inshAllah.
I can’t wait to introduce more life-changing skincare products into the market. Nothing makes me happier than knowing that we could make a difference in people’s lives and as their relationship with their skin grows stronger, to know we played a part in that. This is the reason Peacefull exists and we will continue to work hard to spread this message far and wide.
- Only 1% of people get this condition, so in a way, you’re special :) Thoughts on this…
Absolutely, I am unique! That in itself is my superpower and what makes me who I am.
- What is your key message to the world with the brand PEACEFULL and why is this important NOW?
With Peacefull, it isn’t just about launching a brand, it’s about a movement to bring skincare to the forefront of all our lives. A human movement to spread the message of being comfortable in your own skin and coming together to show love and be proud of each other, and more importantly, be proud of who we truly are.
- What is the ONE THING that your brand is here to achieve? Where do you see Peacefull in 5 years?
I strongly believe that being at peace with your own skin is the highest form of self-love; that is the Peacefull message and what beauty means to me. For me, this is getting to a place of pure and unbridled acceptance. To be able to feel blessed with our individuality and different skin types.
This is just the beginning - global expansion is definitely at the forefront for Peacefull. There’s still so much I want to achieve, the sky's the limit!
- What is the superpower of the brand?
What makes us unique is that we are for everyone who lives in the region or those exposed to similar climates. We are an inclusive brand from the region, for the region, made for all genders, all nationalities, all skin types, and sensitive skin for those aged 18 and above.
- How important is embracing individuality and self-love in this brand?
With Peacefull, our message isn’t just one of self-love but also highlighting the importance of openness, tolerance, inclusivity and hospitality. Everyone on our campaign is a testament to this! We want to embrace the world and everyone for who they truly are! Our brand is as inclusive as this region is and our aim is to represent everyone and bring them into a Peacefull space every single day.
- What are the most important ingredients in the Peacefull range?
For our first launch, the jade inspired range called The Peacefull Hya, Centella! has hero active ingredients, including mugwort, which can be found in our Clay Mask Cleanser. It is known to be gentle and hydrating on the skin, which is why our cleanser removes impurities on the skin, whilst nurturing and protecting the skin’s moisture.
We also have Sodium Hyaluronate, which increases skin hydration on a much deeper level and Centella Asiatica (Cica), known as the wound healer, with its skin-soothing, antibacterial and inflammatory properties which is perfect for skin conditions such as eczema, psoriasis and scarring. It is also incredibly moisturising to help dry skin types! These can be found in all three products in the range, so the Mugwort Clay Mask Cleanser, Endless Purifying Toner, and the Ever Glow Moisturizer.
- Any last messages for our community?
Firstly, as cliché, as it may sound, when you put your mind to something and challenge yourself to get out of your comfort zone, you can achieve anything. The most important thing is to be in tune with yourself and your heart everyday. When you work and walk with good intentions, this radiates throughout your person and promotes peace within and to those around you. Also, surround yourself with positivity and don’t forget to hydrate!
ABOUT PEACEFULL
Love the skin you’re in! Founded by Emirati National Salama Mohamed, Peacefull stands for quality, innovation, and inclusivity and is designed for all to be at peace with their true selves. For all skin types aged 18 and up, the ESMA approved, gluten-free skincare brand is synonymous with quality and uses only the very best ingredients sourced from Korea. Specifically, Peacefull uses active ingredients and science-based formulations, backed by research and balanced by botanicals. Peacefull believes that what it leaves out of its products is just as important as what is put into them and is free of animal byproducts, paraben, sulfate, phthalate and synthetic fragrance. Peacefull is authentic, functional and different, and ushers in a new age of skincare for the region, advocating for all to be at peace with their skin.
Learn more about Peacefull Skincare
Production Credits
Full production/ shoot location/ retouching - Capital D Studio
Photographer - Ayaad Damouni
Stylist - Rabih Rowell