Etro knows how to make bells jingle!
What’s not to love.. retro style, zodiac inspired and just enough fun to get our dancing shoes on!
The ETRO 2021 Holiday Campaign “ZODIACS UNDER THE SIGN OF ETRO” is an inspiration of fun, friendship and freedom showing the brand’s new generation and relevance, to the notes of the famous song “Zodiacs” by Roberta Kelly – vibes baby!
Directed by Tommaso Ottomano, the video brings to the screen an evening of celebration in a nightclub where the singer, played by Tina Kunakey, performs an unprecedented version of “Zodiacs” before a dancing crowd.
After the party, everyone leaves the club to venture outside for an impromptu picnic under the stars, around a black Cadillac, using porcelain plates from the new “Boho Butterfly” capsule collection created in collaboration with Ginori 1735: a selection of table creations and decorative objects inspired by ETRO’s iconography — I mean, what more could one want in a holiday campaign. So rich in moments of chillaxed coolness and understated chic, this campaign just sings to our fashion hearts.
Of course, everyone in the campaign wears outfits and accessories defined by a multicolored explosion of Paisley motifs, floral prints, metallic effects and bejeweled details such as the cabochon studs applied on the new Crown Me bag.
Tis the season to be merry my friends.