For the love of fine jewellery and blockchain!

“The unique energy of this edgy and graceful collection is revealed by the power of gold, the precision of its design, and the touch of magic conferred by the glittering diamonds.”
Maïssa, Loyal.e Paris Founder & Designer says about her latest collection of designed to inspire empowerment in life.

Each piece inspired by the Japanese stepping stones, metaphorically representing the life journey of achieving harmony, being in the flow and achieving one’s dreams, the spirit of this brand runs far deeper than their design aesthetic.

Harmonious also in its business ethics and management, Loyal.e Paris obtains all its stones from ethical and responsible sources and uses fine jewellery to build a brand with a message. The founder and design has made measurable and dedicated efforts to ensure her brand is sustainable at every step.

The brand uses blockchain technology, now being adapted across several luxury brands, to trace the lifetime of each product, give added value to ownership and reduce the energy efficiency of tracking items over time – the brand has chosen to adopt these technologies earlier in order to be efficient as a core pillar of its ethos. All packaging for Loyal.e Paris precious designs are created using recycled and responsible materials and for each piece of jewellery sold, a tree is planted!

Explore the full collection on Ounass and Farfetch

Leave a Reply

Your email address will not be published. Required fields are marked *