An estimated 120 billion beauty packages are made each year, and most are made of virgin plastic. Canadian entrepreneur and former executive Tonia Krauser hopes to change that with the launch of OSHEN, a sustainable brand utilizing recycled ocean materials – 8 million tons of plastic ends up in our oceans each year!
OSHEN creates stylish, functional, and sustainable storage products for more organized homes and cleaner oceans. The brand debuts with the launch of the first makeup storage case made with recycled ocean-bound plastic. The case holds up to 200 pieces of makeup/tools, is easy to clean, features a unique stand-up brush section, and is compact enough to fit under a countertop, but pretty enough to leave on top.
The OSHEN Makeup Case is 32% recycled ocean-bound plastic. OSHEN sources recycled ocean-bound and ocean plastic from Oceanworks, the leader in responsible plastic, to ensure reliable traceability of materials. The brand works with an ethical factory to produce design-forward, quality functional products to bring customers more sustainable storage solutions.
Tonia Krauser, Founder of OSHEN, is passionate about bringing more sustainable storage products, using recycled ocean plastic, to consumers. Tonia is a former marketing executive in the financial and non-profit sectors, having spent a decade working to reduce food waste. When she’s not experimenting with makeup, she is shuffling her sons to hockey and volunteering with local animal rescue groups.
As a beauty lover, Tonia wanted to create a makeup case that proves sustainability and style can go hand-in-hand. There is an endless supply of plastic in our oceans, and more being added to waterways each day, so OSHEN chooses to use recycled ocean plastic and ocean-bound plastic to create their products. They believe in a place for everything, and everything in its place.