ARWÁ by Arwa Al Banawi: A Bold New Chapter in Arab Fashion
Saudi Arabian brand ARWÁ, formerly known simply as Arwa Al Banawi, is set to redefine its identity with a significant relaunch that promises to elevate its presence in the global fashion landscape. This transformation is marked by a new vision, a sleek e-commerce platform, and an inspiring campaign focused on women’s wear.
Founded in 2015, ARWÁ has rapidly developed a reputation built on storytelling, heritage, and exceptional craftsmanship. The brand now aims to usher in a new era, embracing a pioneering narrative that highlights empowerment and individuality through its latest collection, "Sahra in Ramatuelle."
The collection, whose name translates to “Soiree” in Arabic, embodies the essence of the ARWÁ woman—confident, feminine, and effortlessly elegant. The designs showcase a blend of traditional tailoring and contemporary perspectives, resulting in silhouettes that are both practical and empowering. Each piece is crafted to be timeless, encouraging customers to build a lasting wardrobe.
The relaunch will commence with a visually striking campaign that fosters dialogue and self-expression. Featuring the brand’s latest collection and shot at Zurich’s iconic Baur Au Lac hotel, the campaign notably includes a 70-year-old model, Gabriela Rickl. This choice reflects ARWÁ’s commitment to breaking stereotypes and showcasing beauty across ages.
Scheduled to launch on October 25, 2024, ARWÁ's new e-commerce platform is designed for the modern woman on the go. It offers a seamless shopping experience, allowing customers to explore the new collection that bridges the brand’s Saudi roots with the laid-back elegance of the French Riviera.
Arwa Al Banawi, the brand’s founder and creative director, began her journey in fashion as a lifestyle and fashion blogger. Recognizing a gap in the market for ready-to-wear apparel tailored for urban and sophisticated women, she established her label to focus on versatile, timeless designs. Her philosophy embraces cultural dialogue and heritage, ensuring that each piece resonates with a narrative that empowers women.
The brand's manifesto, “The epitome of effortless elegance from day to night for the woman on the go,” encapsulates its mission to provide stylish, functional clothing for modern life. ARWÁ's evolution from a regional brand to an internationally recognized label is evidenced by collaborations with global names such as Adidas Originals and Pepsi, as well as dressing high-profile figures like Kris Jenner and Jaden Smith.
Arwa Al Banawi's dedication to her craft has not gone unnoticed; she was awarded Designer of the Year at the 2019 Grazia Style Awards and featured in Hypebeast's 2023 Next Generation to Watch list. Her work continues to inspire a new generation of women, ensuring they feel confident, comfortable, and empowered in ARWÁ designs.
As the brand prepares for this exciting relaunch, it invites customers to embrace the new vision of ARWÁ—a celebration of individuality, heritage, and timeless elegance. For further updates, follow @ARWATHEBRAND and @ARWAALBANAWI on social media.
